Penguin Random House Student Design: Submission

Last Week I had set out to test the commercial aspect of my current main project for Exposure, by seeing if it could be altered to fit another purpose.

I decided the perfect way to test this would be by entering this competition, as not only am I able to see if my current project has potential, but I am also able to develop my Professional Practice process.

I knew when going into the design, that I would like to include photography of a paper sculpture, which is the main body of work I am creating for my exposure module. Although, instead of re-using old work, I decided to create a new illustration which I could then alter to fit the theme.

I decided that as the 2D illustration would not be the focal point of my book cover design, I wanted it to be simplistic and sketch-like. This lead to me taking the aesthetic of a blue-print, to show man-made markings on a blue sheet showing development and design. I then took this and made a paper-fold sculpture from this piece, which resulted in the form below.

I was happy with the outcome of this paper fold, as it almost looks as though it is warping, perhaps being sucked into a black hole, or time-jumping, which fits the content of the book “A Short History of Nearly Everything”, which is a form of science guide, which provides learning material as well as humor and characters to keep a young adult audience engaged.

This is the final book sleeve design that I created for the competition. I am quite pleased with the outcome as they wanted it to be new, innovative, include use of typography, and suited to the contents of the book. I believe I have made a cover which is innovative and different to the examples and past covers created that I found whilst researching this book.

I believe this live application has lead me to find that my current work being produced for the Exposure module definitely has commercial potential, as it is quite versatile with the ways that the imagery of the paper can be altered, the type of paper, the type of fold. It will hold the same aesthetic whilst morphing to fit a different purpose. This has left me optimistic for my degree show, full of anticipation and ideas.

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